Ads.txt Across the Supply Chain: Business Perspectives
Please join us on Wednesday, December 13th at 2PM EST / 11AM PST for our Ads.txt Across the Supply Chain: Business Perspectives webinar, hosted by IAB Tech Lab and SpotX.
Ads.txt (Authorized Digital Sellers) is the first of its kind industry-wide initiative designed to combat fraud, that is a neutral, free-to-everyone, solve for transparency and inventory assurance. Thanks to ads.txt, every step of the supply chain is increasingly gaining common insight and understanding into legitimate (or otherwise, illegitimate) inventory. Although designed for publishers, every member of the ad tech supply chain has both a responsibility and a choice to follow the protocol.
Hear from industry leaders like Centro, DataXu, Microsoft Casual Games, and Omnicom Media Group on how they have adopted and integrated ads.txt into their business models and workflows and the early impact ads.txt has had. Since the launch of ads.txt this year, SpotX has aggressively pushed clients on both the supply and demand side of the industry to adopt the IAB protocol and take responsibility in keeping the video advertising marketplace clean.