The IAB Digital Video Ad Serving Template (VAST) 4.0 is calling for the use of Ad-ID as the creative identifier to be maintained across systems.
This complimentary webinar will address how registering with Ad-ID enables advertising across video platforms, and why this registration is no longer an option, but a necessity in today’s cross platform media consumption world.
- Jarred Wilichinsky, Vice President, Video Monetization and Operations, CBS Interactive
- Ray Sweha, Senior Product Manager, Video Integration and Transcoding, FreeWheel
- Julian Zilberbrand, Executive Vice President, Audience Science, Viacom
- Alanna Gombert, General Manager, IAB Tech Lab
- Lindsay Smith, Director of Product Management and Operations, Ad-ID
- Harold Geller, Chief Growth Officer, Ad-ID