Ad Blocking Users and How to Win Them Back

Join the IAB and C3 Research as we unveil the full findings from the IAB’s two-phase consumer research study on consumers who use ad blockers and how you can win them back. The research involved eye-tracking, in-lab findings, in-depth interviews with consumers and a survey of over 1200 consumers to determine who blocks ads, why, what ad formats and elements annoy them the most and importantly, how you can win them back and get them to stop blocking ads. The TechLab will also give a brief presentation on LEAN and DEAL, key IAB solutions in the fight against Ad Blocking.

Agenda:

• Intro:  Kristina Sruoginis, IAB Research Director
• Presentation:  Who Blocks Ads, Why and How to Win Them Back – Dr. Samar Das, CEO, C3 Research
• Presentation: LEAN and DEAL – Alanna Gombert, SVP and GM, IAB Tech Lab
• Q&A

In person or remote attendance