Event - Webinar - Remote Attendance Only

3MS Progress: Transitioning from Improving Advertising Delivery to Understanding Advertising’s Value

Jun 8, 2016 / 2:00 pm – 4:00 pm EST

      Overview

      A joint 4A’s/IAB/ANA 3MS Town Hall meeting IPG Media Lab Study: Mitchell Weinstein, SVP, Director of Ad Operations, IPG Mediabrands will provide a summary of the study which focused on impact of viewability on ad recall as well as impact of time in view for a variety of ad formats and scenarios. 3MS Progress: Transitioning from Improving Advertising Delivery to Understanding Advertising’s Value George Ivie, David Gunzerath and Ron Pinelli from the MRC will provide an update on: The... Read More