New categories of consumer brands are on the rise as the post-COVID consumer behaviors have permanently shifted. At the same time new enablement partners across media, research, production, data, marketing, and distribution make it easier than ever for new brands to launch, build and thrive.
Now in its fourth year, IAB Brand Disruption Summit 2021: Industries Rising will bring together executives from the world’s most innovative brands and retailers, top investors, supply chain, and prominent media companies to discuss proven growth strategies for the modern brand.
The summit is a unique opportunity to understand how new brands are born and how vulnerable brands die, how brands can scale up, what the real role of brick and mortar is (and isn’t), and how 1st party relationships are emerging as the critical bridge to longevity as cookies vanish.
Sessions are curated like an intensive Executive MBA program, with lessons taught by top business leaders who are in the thick of leading change.