2020/2021 Annual Internet Ad Revenue Report Webinar

CJ has 16+ years experience leading projects with clients in the technology and media industries. She specializes in strategic initiative development and global operating model design to help clients address challenges that include:

Moving from traditional sales motions to consumption (including ad based) models that require high levels of agility and digital enablement

Determining how to respond to key market trends and invest in differentiated capabilities to create high value customer experiences

Developing and landing transformational business programs driven by regulatory changes (including GDPR) and shifting organizational priorities

CJ serves on the PwC Global Entertainment and Media (E&M) Outlook editorial board, which drives thought leadership and research on historical and forecasted E&M trends and revenue. CJ is also a regular contributor to PwC’s Consumer Intelligence Series, which evaluates shifting consumer behavior including the opportunities with smart speakers. CJ was the primary author of PwC’s position paper on the opportunities and challenges with a blockchain solution for digital advertising and is a regular speaker at technology industry events and conferences, including Grace Hopper and the Trust in Advertising panel at the Variety Innovate conference.

Vincent Létang has been a recognized international researcher, expert and consultant on media industry and global advertising market trends for 25 years, on both sides of the Atlantic.

Vincent is currently EVP, Director of Global Forecasting. He has been leading MAGNA’s global market research and forecasting units, in New York, since 2011, supervising the research, publications and consulting activities. Among the regular publications of Vincent and his team are the Global Advertising Forecasts (a bi-annual report on advertising market trends in 70 countries, with 5 years net ad spend forecasts), the Media Economy Report, the quarterly US Advertising Forecasts and the Programmatic Report.

Earlier in his career Vincent was Head of Advertising Research for IHS Screen Digest in London where he worked as a consultant for high-profile organizations including the European Interactive Advertising Bureau (IAB Europe), Sony, Ofcom and the European Commission. Prior to that he led media/telecom research at BIPE in Paris. Vincent has been invited to speak on industry trends in more than 20 international conferences on media and advertising, and regular panelist at the UBS Global Media Conference in New York. Vincent is frequently interviewed and quoted in the trade press and the financial press including the Wall Street Journal, the Financial Times, MediaWeek, MediaPost, AdExchanger, Campaign, Horizont, Bloomberg TV, etc.

Vincent holds a master’s degree in Economics from Paris Dauphine University and a master’s degree in business administration from HEC School of Management, Paris. He’s married and a father of two, and lives in New Jersey.