You know the facts: Hispanics account for almost half of U.S. population growth, and more than half the Hispanic population is under the age of 29. LGBTQ audiences represent more than a whopping $1 trillion dollars in spending power. More than half (54%) of African-Americans have lived their whole lives in the digital era and are considered digital natives. Asian Americans are the most affluent and educated of any U.S. racial and ethnic group, and have the highest average household income at $110,523. The list goes on…
Cross-Cultural audiences have well surpassed critical mass, and the industry must now adopt an inclusive communications approach. Whether it’s better understanding the value of these audiences, busting myths and stereotypes, or learning how to best engage these communities through emerging channels that are culturally cued, IAB has you covered.
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