2017 Joint Committee Meeting: Mobile and Local


New York, NY · 04.06.17
4:00 pm EST - 5:30 pm EST

At the beginning of every year, we convene IAB Mobile and Local Advertising Committees to review major industry current initiatives and set the agenda for the year. This meeting is your opportunity to provide your input for the IAB 2017 mobile discussions and stay on top of where the marketplace is going through conversations facilitated by industry senior leaders. Be sure to register as space is limited!

Agenda

Major Updates:

  • Annual Leadership Meeting Updates
  • Public Policy
  • Industry Initiatives
  • In-app Viewability Standardization
  • Web and mobile in-app measurement guidelines
  • Location-based Guidelines
  • Upcoming Projects

Open Discussion

  • What projects would you like IAB to work on?

Venue

Advanced Programmatic for Buyers &  Sellers 1/17 - NYC
  • IAB
Address 116 E 27th Street 8th Floor - AdLab
New York, NY 10016