Video & the Streaming Revolution: Key Takeaways from the 2020 IAB Annual Leadership Meeting

As an industry, we are in the midst of a period of profound change marked by new technologies, new privacy regulations, the imminent demise of third-party cookies, and the overarching sense that we need to rebalance our relationship with consumers and how we create value going forward. That sense of transition is particularly apparent in the video and advanced TV worlds, heightened by the "streaming wars" and a media landscape dependent on consent and identity management to deliver personalized content and ad experiences. We can take this time to be fearful of what is to come for the advertising space, or we can rally together and use this moment of transition to make the industry stronger than ever before.

Here are some highlights and . . .

As an industry, we are in the midst of a period of profound change marked by new technologies, new privacy regulations, the imminent demise of third-party cookies, and the overarching sense that we need to rebalance our relationship with consumers and how we create value going forward. That sense of transition is particularly apparent in the video and advanced TV worlds, heightened by the "streaming wars" and a media landscape dependent on consent and identity management to deliver personalized content and ad experiences. We can take this time to be fearful of what is to come for the advertising space, or we can rally together and use this moment of transition to make the industry stronger than ever before.

Here are some highlights and . . .