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Beyond Mobile: Marketing and Innovation in a 5G World: Takeaways from the 2020 IAB Annual Leadership Meeting

Consumer privacy is one of the greatest challenges facing our industry today, and a new paradigm of innovation and collaboration among smart technology companies, marketers, and media companies is essential. Understanding consumer behavior and their underlying mindset is key to creating better experiences that focus on building trust.

Here are some highlights and key takeaways from the 5G and Innovation Track at the 2020 IAB Annual Leadership Meeting (ALM):

The imminent death of third-party cookies has made it clear that what stands in the way of advancing our industry isn’t capability, it’s trust.

ALM 2020 took attendees to the highest . . .

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Authors

Author
Zoe Soon
Vice President, Experience Center
at IAB

Author
Julian Soler
Director, Mobile Marketing Center of Excellence
at IAB