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  • Leadership & Advocacy
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    Shows & Podcasts
    • IAB There
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    • New! Unified Media Planning Playbook
      New! Unified Media Planning Playbook
    • Just Released! 2025 Video Ad Spend & Strategy Full Report
      Just Released! 2025 Video Ad Spend & Strategy Full Report
    • Digital Out-Of-Home (DOOH) Measurement Guide
      Digital Out-Of-Home (DOOH) Measurement Guide
    • IAB Video Compliance Brief: Age Verification, Data Brokers, and More
      IAB Video Compliance Brief: Age Verification, Data Brokers, and More
  • Conferences & Events
    • Calendar of EventsUpcoming Events
    • International EventsInternational Events
    • IAB Events Mobile AppIAB Events Mobile App
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    Upcoming Events
    • Play to Win: Measuring Gaming Ad Success
      Jul 24
    • Free AI State of Data Webinar 7/28
      Jul 28
    • 2025 IAB Connected Commerce Summit
      Sep 9
    • Digital Video 360: Trends, Tech, and Tactics in Video Advertising
      Sep 16
    • 2025 IAB Podcast Upfront
      Sep 30
    • 2026 IAB ALM: Registration Open!
      Feb 1
    • 2025 IAB Connected Commerce Summit
      2025 IAB Connected Commerce Summit
    • 2025 IAB Podcast Upfront
      2025 IAB Podcast Upfront
    • 2026 IAB ALM: Registration Open!
      2026 IAB ALM: Registration Open!
  • Get Involved
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Melissa Gallo

Melissa Gallo is Senior Director, Product, IAB Tech Lab.

Articles by Melissa Gallo
  • July 20, 2016: Taxonomy: The Most Important Industry Initiative You’ve Probably Never Heard Of
  • Mar. 22, 2016: The IAB Tech Lab Releases Updates To Three Programmatic Protocols
  • Jan. 12, 2016: IAB Tech Lab Releases Two Major Updates to OpenRTB
  • Dec. 18, 2015: OpenDirect 1.5 Released for Public Comment
  • Dec. 11, 2015: OpenRTB Responds to Industry Security Threat
  • June 03, 2015: Programmatic Upgrade: Why OpenRTB 2.3 is More than Just Native
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