As 2016 kicks off, mobile video is big, growing, and increasingly lucrative for media companies. While we all know it’s important, it is still also very much an emerging medium in terms of optimal ad strategy, revenue models, and measuring audiences. Mobile video continues to be much on people’s minds – and much on their screens as well. If we’re living in a mobile-first world, mobile itself is well on its way to becoming – by some definitions – a video-first medium.
Read more from Joe Laszlo, VP, Industry Initiatives, IAB in ClickZ.
Preparing for the Year of the Mobile-Video Boom