Building on a legacy as the gaming screen of choice, Samsung’s groundbreaking Gaming Hub enables a premium game streaming experience on Samsung Smart TVs – without a console, cord, or download required. With millions of U.S. gamers in our ecosystem, Samsung is reinventing the experience for gamers and making it easier for advertisers to reach them through in-game streaming. In this session, Samsung will unveil new game streaming insights on gamer behavior and highlight how Samsung Gaming Hub delivers cutting-edge game streaming innovation in partnership with the biggest brands in gaming, including Xbox, NVIDIA and more. Also, Samsung Ads host a fireside chat with Don McLean, Director, dentsu Gaming, to discuss why it is crucial for brands to incorporate gaming into their media strategies.