Brands and their agencies hold a complex set of agreements to bid on ad inventory, deliver ads, and measure performance. The panel will explore how state privacy laws are changing these relationships and compliance obligations more broadly on the buyside.
- Partner classifications: Under the CCPA, many brands entered into service provider agreements with their agencies or with demand side platforms and other partners that allow them to bid on inventory. How are the CPRA and other state laws reshaping these relationships?
- Consumer rights: Like publishers, brands face the challenge of responding to opt-out signals and opt-out rights that cover nearly all personal information disclosures relating to targeted advertising. How are brands adapting their own rights request processes to these changes?
- Diligence and audit: State privacy laws require first parties to include audit rights in their service provider contracts. The CPPA’s draft rules also require a party selling or sharing personal information to undertake diligence to not be responsible for the wrongdoing of their counterparty? How are advertisers managing these requirements? What role do agencies have in this process?
- The Role of Agencies: Agencies are instrumental partners in helping their brands clients navigate the campaigns. How are agencies helping brands navigate the new privacy compliance landscape. Agencies themselves have significant privacy compliance obligations of their own. How should they manage those obligations?