The vast gaming landscape allows brands to target certain groups and consumers, specifically allowing them to interact actively with their brands. Mobile games have a diverse, highly engaged and growing audience, with over 2.7 billion mobile gamers worldwide. The most profitable sector of the games industry at $92.2 billion in 2022. The gaming industry has reportedly increased by half a billion players over the past few years. As a result, from a media perspective, gaming is now becoming a regular aspect of planning for marketers and advertisers. Consequently, advertising in-game is not another method to reach conversion target rates but an exclusive way to build a long-lasting relationship with a devoted and passionate community. During its segment, Gameloft for brands will navigate the mobile gamers’ audience and environment, the gaming psychology behind successful campaigns, and how brands can leverage gaming to establish solid and authentic brand sentiment with their audience.