IAB Research: Podcast Ad Revenue and Marketplace Trends

During Podcast Upfronts, IAB is releasing its annual Podcast Ad Revenue Report – a quantitative and qualitative study conducted among leading industry players, including podcast publishers and ad networks. The report highlights the latest trends around revenue, ad formats, brand vertical, and more. During this session, not only will we be sharing topline insights from the study for the first time, we will be joined by Feather, a home furniture rental company, who will be helping us bring these trends to life and sharing how they have approached podcast advertising to support their fast growing business.