The discussion will explore solutions for effective audience measurement and targeting while navigating the complexities of closed ecosystems and evolving privacy regulations. We’ll tackle the growing dominance of closed ecosystems within the video advertising space and their ability to limit data portability and measurement capabilities, with an eye toward the impact of cross-platform campaign optimization. We’ll also examine potential solutions for leveraging Automatic Content Recognition (ACR) data while ensuring user privacy compliance, as well as the possibility for IP addresses to be classified as Personally Identifiable Information (PII) in the future and what that could mean for targeting and measurement. We’ll also discuss the current stage of the Video Performance Addressable (VPPA) initiative.