As commerce media evolves beyond traditional retail environments, a new class of media networks is emerging – across travel, hospitality, automotive, entertainment, QSR, and other non-retail verticals. These platforms are redefining the way brands connect with consumers in transactional moments outside the checkout aisle.
In this session, leaders from non-retail commerce media networks will explore how they’re building addressable audiences, monetizing first-party data, and integrating media experiences into customer journeys across digital and physical touchpoints. We’ll examine the unique value these networks bring to the commerce ecosystem, the measurement challenges they face, and what it takes to attract brand investment.