IAB Austria released their new guideline for delivery of quality at the IAB Pulse event on May 25. After the recent White Paper on “Data in Austria”, IAB Australia presents this guideline “Delivery of Quality – The road to the Advertising Effect” a new standard that raise the technical know-how in Austria and facilitate collaboration of advertisers, agencies and publishers. For the contents of the new work has come from members of the IAB austria’s “initial quality” workgroup, that includes Felix Badura (Meetrics) Almedin Candic (Enbrite.ly), Georg Klauda (Goldbach Audience Austria), Nadja Petzeva (About Media) Christoph Purkart (Dentsu Aegis Network), Martin Raffeiner (Group M), Matthias Seiringer (ORF-Enterprise), Christopher Sima (UIM) and Michael Wieser (GroupM).
“The strong multi-device Internet usage poses new challenges for the advertising industry. As a pacemaker for digital industry is to define the iab austria a big concern, uniform standards for the delivery of quality that determine the success of online campaigns significantly, “explains IAB Austria President Martina Zadina when presenting the Guideline in Microsoft Austria Auditorium.
New Guideline for Delivery of Quality Advertising from IAB Austria (in German)