Congratulations to the 2009 MIXX Awards Finalists! Be sure to check back on Wednesday, September 23 to find out who won the most important awards in interactive advertising. For more information, visit www.mixx-awards.com.
Brand Awareness and Positioning
| Lead Agency | Campaign | Brand |
| RAPP | Kidnap! | Travel Channel |
| ZenithOptimedia, RMG Connect and JWT – Australia |
Kit Kat Chunky Cookies & Cream | Nestlé |
| AKQA | What The Flip | Flip Video |
| OMD | Z List Sweepstakes on Xbox Live | Nissan |
Social Marketing
| Lead Agency | Campaign | Brand |
| Cummins/Nitro Brisbane | The Best Job in the World | Tourism Queensland |
| Campfire/Deep Focus/…and company |
True Blood | HBO |
| Crispin Porter + Bogusky | Whopper Sacrifice | Burger Kind |
| Doner | 33 Keys | Mazda |
| ZenithOptimedia, RMG Connect and JWT – Australia |
Kit Kat Chunky Cookies & Cream | Nestlé |
Interactive Video
| Lead Agency | Campaign | Brand |
| NBA | NBA.com: Amazing Happens Here – Create Your Own Amazing Playlist |
NBA IS/ NBA IT |
| BrightLine iTV | Prescribe the Nation | Vaseline |
| Campfire/Deep Focus/… and company |
True Blood | HBO |
| Digitas | OPEN Syndicated Content Player | American Express |
Business-to-Business
| Lead Agency | Campaign | Brand |
| Digitas | OPEN Syndicated Content Player | American Express |
| Ogilvy | Lotus Interactive Banner | IBM |
| White Rhino | New Thinking | Avid Technology |
| PMG Asia Pacific Pte. LTD. | HP Workstations Website | Hewlett-Packard Personal Systems Group & SMB Business Segment Asia Pacific & Japan |
Branded Content
| Lead Agency | Campagin | Brand |
| OgilvyOne Worldwide, Athens |
Love at first site | Lacta, Kraft Foods |
| TBWA/Chiat/Day Los Angeles |
Nissan 370Z Launch | Nissan North America, Inc. |
| ZenithOptimedia, RMG Connect and JWT – Australia |
Kit Kat Chunk Cookies & Cream | Nestlé |
| Mediaedge CIA-MEC Canada and Digital Percent |
Molson Canadian Guy Code | Molson Canadian |
Multicultural
| Lead Agency | Campaign | Brand |
| Tapestry | Best Buy Holiday/Celebrations | Best Buy |
| Telemundo/The Vidal Partnership |
Sin Senos No Hay Paraíso Alternative Storylines |
Sprint |
| 42 Degrees at MediaVest | Black History Month 2009 | Walmart |
| Telemundo/OMD | Premios Billboard 2009 | State Farm |
International
| Lead Agency | Campaign | Brand |
| CumminsNitro Brisbane | The Best Job in the World | Tourism Queensland |
| AKQA | The Lost Ring | McDonald’s |
| OgilvyOne Worldwide, Athens |
Love at first site | Lacta, Kraft Foods |
| ZenithOptimedia, RMG Connect and JWT – Australia |
Kit Kat Chunky Cookies & Cream | Nestlé |
Mobile Platforms
| Lead Agency | Campaign | Brand |
| Genex | Kraft iFood Assistant | Kraft Foods |
| OMD | iPhone Shake | Dockers |
| Doner | Coleman I-Phone Apps | Coleman |
| Moderati | The Virtual Zippo Lighter | Zippo, Inc. |
| Media Kitchen | A|X SP/SU 09 Mobile | Armani Exchange |
Direct Response and Lead Generation
| Lead Agency | Campaign | Brand |
| CumminsNitro Brisbane | The Best Job in the World | Tourism Queensland |
| Condé Nast Digital | Brides.com Set Your Table Tool | Bloomingdale’s |
| MEC Interaction | The Search is Over for America’s Favorite Pizza |
Pizza Hut |
| Smith Brothers Agency | Fruit Undressed | Del Monte Foods |
Product Launch
| Lead Agency | Campaign | Brand |
| Campfire/Deep Focus/…and company |
True Blood | HBO |
| AKQA | Fallout 3 Campaign | Bethesda Softworks |
| Digitas | Kiss Me in 3D | P&G/Crest Whitestrips |
| BBDO, J3 and CBX | SPLENDA® MIST™ No Calorie Sweetener Launch on Facebook® |
SPLENDA® Brand |
| RPA | MY10 Honda Insight Launch | American Honda Motor Co., Inc. |
In-Game Advertising
| Lead Agency | Campaign | Brand |
| Soap Creative | Lynx Instict | Unilever – Lynx |
| OMD | Z List Sweepstakes on Xbox Live | Nissan |
| OMD | Olympics “Track and Field” | McDonald’s |
| Arkadium | National Geographic Channel Expedition Week |
Nationsal Geographic Channel |
Not-for-Profit/Public Service
| Lead Agency | Campaign | Brand |
| AgencyNet and Cactus | Own Your C 2.0 | Colorado State Tobacco Education & Prevention Partnership |
| The Humane Society of the United States |
Protect Seals | The Human Society of the United States |
| Profero | COI Talk to FRANK: Cocaine Basement |
COI/DoH/Home Office/DCSF |
| McKinney | Triangle Corporate Battle of the Bands | Durham’s Center for Child and Family Health |
Digital Interactive Out-of-Home Advertising
| Lead Agency | Campaign | Brand |
| Inwindow Outdoor | National Storescape™ Campaign for Coraline |
Laika Studios |
| Sapient Interactive | Multi-Media Coke Machine | The Coca-Cola Company |
| Imagination | The oneworld Travel Stations | The oneworld alliance |
| TIME | 2008 Person of the Year Platform | AT&T/Blackberry Bold |
Search Marketing
| Lead Agency | Campaign | Brand |
| Covario | Adobe Acrobat 9 Global Prodcut Launch |
Adobe Systems Incorporated |
| Geary Interactive | Business Persona Search | Covad Communications |
| Hill Holliday | P.J. Bland’s | Chili’s |
| MEC Interaction | The Search Is Over For America’s Favorite Pizza |
Pizza Hut |
Cross-Media Integration
| Lead Agency | Campaign | Brand |
| CumminsNitro Brisbane | The Best Job in the World | Tourism Queensland |
| OgilvyEntertainment | Hellmann’s Real Food Summer School |
Hellmann’s |
| PHD & Microsoft Advertising |
Deadliest Catch SEason 5 Premiere | Discovery Channel |
| ESPN | Indiana Jones Battle of the Bands & The Quest for the Crystal |
Paramount Home Entertainment |
Brand Destination Site
| Lead Agency | Campaign | Brand |
| OgilvyEntertainment | Hellmann’s Real Food Summer School |
Hellmann’s |
| Arc Worldwide | Friskies Feed the Sense | Nestlé Purina Petcare |
| Makeover Solutions | Freshlook Color Studio | CIBA VISION |
| Hill Holiday and Exopolis | P.J. Bland’s | Chili’s |
Digital Integration
| Lead Agency | Campaign | Brand |
| Campfire/Deep Focus/…and company |
True Blood | HBO |
| TBWA/Chiat/Day Los Angeles |
Nissan 370Z Launch | Nissan North America, Inc. |
| OMD | LineRider | McDonald’s |
| Sapient Interactive | Happieness Factory 3 | The Coca-Cola Company |