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MIXX Awards Finalists Announced

Congratulations to the 2009 MIXX Awards Finalists! Be sure to check back on Wednesday, September 23 to find out who won the most important awards in interactive advertising. For more information, visit www.mixx-awards.com.

Brand Awareness and Positioning

 Lead Agency  Campaign  Brand
 RAPP  Kidnap!  Travel Channel
 ZenithOptimedia, RMG
Connect and JWT –
Australia
Kit Kat Chunky Cookies & Cream Nestlé
AKQA What The Flip Flip Video
OMD Z List Sweepstakes on Xbox Live Nissan

Social Marketing

Lead Agency  Campaign Brand
Cummins/Nitro Brisbane The Best Job in the World Tourism Queensland
Campfire/Deep
Focus/…and company
True Blood HBO
Crispin Porter + Bogusky Whopper Sacrifice Burger Kind
Doner 33 Keys Mazda
ZenithOptimedia, RMG
Connect and JWT –
Australia
Kit Kat Chunky Cookies & Cream  Nestlé

Interactive Video

Lead Agency Campaign Brand
NBA NBA.com:  Amazing Happens Here –
Create Your Own Amazing Playlist
NBA IS/ NBA IT
BrightLine iTV Prescribe the Nation Vaseline
Campfire/Deep
Focus/… and company
True Blood HBO
Digitas OPEN Syndicated Content Player American Express

Business-to-Business

Lead Agency Campaign Brand
Digitas OPEN Syndicated Content Player American Express
Ogilvy Lotus Interactive Banner IBM
White Rhino New Thinking Avid Technology
PMG Asia Pacific Pte. LTD. HP Workstations Website Hewlett-Packard Personal Systems Group &
SMB Business Segment Asia Pacific & Japan

Branded Content

Lead Agency Campagin Brand
OgilvyOne Worldwide,
Athens
Love at first site Lacta, Kraft Foods
TBWA/Chiat/Day Los
Angeles
Nissan 370Z Launch Nissan North America, Inc.
ZenithOptimedia, RMG
Connect and JWT –
Australia
Kit Kat Chunk Cookies & Cream Nestlé
Mediaedge CIA-MEC
Canada and Digital Percent
Molson Canadian Guy Code Molson Canadian

Multicultural

Lead Agency Campaign Brand
Tapestry Best Buy Holiday/Celebrations Best Buy
Telemundo/The Vidal
Partnership
Sin Senos No Hay Paraíso
Alternative Storylines
Sprint
42 Degrees at MediaVest Black History Month 2009 Walmart
Telemundo/OMD Premios Billboard 2009 State Farm

International

Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
AKQA  The Lost Ring McDonald’s
OgilvyOne Worldwide,
Athens
Love at first site Lacta, Kraft Foods
ZenithOptimedia, RMG
Connect and JWT –
Australia
Kit Kat Chunky Cookies & Cream  Nestlé

Mobile Platforms

Lead Agency Campaign Brand
Genex Kraft iFood Assistant Kraft Foods
OMD iPhone Shake Dockers
Doner Coleman I-Phone Apps Coleman
Moderati The Virtual Zippo Lighter Zippo, Inc.
Media Kitchen A|X SP/SU 09 Mobile  Armani Exchange

Direct Response and Lead Generation

Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
Condé Nast Digital Brides.com Set Your Table Tool Bloomingdale’s
MEC Interaction The Search is Over for America’s
Favorite Pizza
Pizza Hut
Smith Brothers Agency Fruit Undressed Del Monte Foods

Product Launch

Lead Agency Campaign Brand
Campfire/Deep
Focus/…and company
True Blood HBO
AKQA Fallout 3 Campaign Bethesda Softworks
Digitas Kiss Me in 3D P&G/Crest Whitestrips
BBDO, J3 and CBX SPLENDA® MIST™ No Calorie
Sweetener Launch on Facebook®
SPLENDA® Brand
RPA  MY10 Honda Insight Launch American Honda Motor Co., Inc.

In-Game Advertising

 Lead Agency Campaign Brand
Soap Creative Lynx Instict Unilever – Lynx
OMD Z List Sweepstakes on Xbox Live Nissan
OMD Olympics “Track and Field” McDonald’s
Arkadium National Geographic Channel
Expedition Week
Nationsal Geographic Channel

Not-for-Profit/Public Service

Lead Agency Campaign Brand
AgencyNet and Cactus Own Your C 2.0 Colorado State Tobacco Education &
Prevention Partnership
The Humane Society of
the United States
Protect Seals The Human Society of the United States
Profero COI Talk to FRANK:  Cocaine
Basement
COI/DoH/Home Office/DCSF
McKinney Triangle Corporate Battle of the Bands Durham’s Center for Child and Family Health

Digital Interactive Out-of-Home Advertising

Lead Agency Campaign Brand
Inwindow Outdoor National Storescape™ Campaign for
Coraline
Laika Studios
Sapient Interactive Multi-Media Coke Machine The Coca-Cola Company
Imagination The oneworld Travel Stations The oneworld alliance
 TIME 2008 Person of the Year Platform AT&T/Blackberry Bold

Search Marketing

Lead Agency Campaign Brand
Covario Adobe Acrobat 9 Global Prodcut
Launch
Adobe Systems Incorporated
Geary Interactive Business Persona Search Covad Communications
Hill Holliday P.J. Bland’s Chili’s
MEC Interaction The Search Is Over For America’s
Favorite Pizza
Pizza Hut

Cross-Media Integration

Lead Agency Campaign Brand
CumminsNitro Brisbane The Best Job in the World Tourism Queensland
OgilvyEntertainment Hellmann’s Real Food Summer
School
Hellmann’s
PHD & Microsoft
Advertising
Deadliest Catch SEason 5 Premiere Discovery Channel
ESPN Indiana Jones Battle of the Bands
& The Quest for the Crystal
Paramount Home Entertainment

Brand Destination Site

Lead Agency Campaign Brand
OgilvyEntertainment Hellmann’s Real Food Summer
School
Hellmann’s
Arc Worldwide Friskies Feed the Sense  Nestlé Purina Petcare
Makeover Solutions Freshlook Color Studio CIBA VISION
Hill Holiday and Exopolis P.J. Bland’s Chili’s

Digital Integration

Lead Agency Campaign Brand
Campfire/Deep
Focus/…and company
True Blood HBO
TBWA/Chiat/Day Los
Angeles
Nissan 370Z Launch Nissan North America, Inc.
OMD LineRider McDonald’s
Sapient Interactive Happieness Factory 3 The Coca-Cola Company