Mobile Marketing Center of Excellence Member Spotlight
Kurt Hawks serves as Senior Vice President, Mobile, Cross-Device & Video Advertising for Conversant (acquired by Alliance Data Systems). In this position, Mr. Hawks is responsible for development and execution of Conversant’s cross-device and video strategic objectives. Additionally, he oversees all aspects of its cross-device and video business operations.
Prior to Conversant, Mr Hawks was COO of Greystripe (acquired by Conversant, Inc), a venture-backed mobile advertising start-up, where he was instrumental in the launch, growth, and sale of the company to Conversant. Prior to Greystripe, Mr. Hawks was in Venture Capital where he focused on evaluating investment opportunities and building early-stage businesses in the areas of mobile, media, software and business services. Mr. Hawks also served as an Engagement Manager at Monitor Group where he advised clients on various corporate strategy issues including development of growth strategies, organizational design and new business creation. He is a graduate of Boston College.
About IAB’s Mobile Center Member Spotlight
The Mobile Center would not be able to accomplish anything without the brilliant individuals at member companies who generously share their time, expertise, and insights with us every day. We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in IAB’s mobile community.