“Today the FCC took an unfortunate step toward destabilizing the ad-supported internet economy. By voting to approve an overly-broad definition of “sensitive information” that includes web browsing history, the Commission’s action could impair the ability for online ads to support the wealth of consumer benefits we all have come to expect.” – Dave Grimaldi, Executive Vice President, Public Policy, IAB
On October 19, 2016, IAB provided the following statement in response to the Federal Communications Commission (FCC) proceeding related to the privacy of broadband customers.
“We are concerned that the proposal as currently written could cause widespread disruption to the free, ad-supported Internet. We are eager to work with Chairman Wheeler and his colleagues to improve the draft in order to protect consumer privacy while preserving a diverse and thriving online experience.” – Dave Grimaldi, Executive Vice President, Public Policy, IAB
On October 10, 2016, IAB and four other industry trade associations representing more than 5,000 U.S. corporations wrote a letter to the FCC in regards to the agency’s proposed last-minute change to privacy rules for Broadband Internet Access Services (“BIAS”). The letter was signed by the American Association of Advertising Agencies (4A’s), American Advertising, Federation (AAF), Association of National Advertisers (ANA), Direct Marketing Association (DMA), along with IAB.