Today, Dave Grimaldi, Executive Vice President for Public Policy at IAB, released the following statement in response to the Office of the California Attorney General’s release of proposed implementing regulations for the California Consumer Privacy Act (CCPA):
“The Interactive Advertising Bureau (IAB) is eager to work with Attorney General Becerra and his team as they begin the process of reviewing public comments and revising their draft California Consumer Privacy Act (CCPA) regulations. There is much on the line during this rulemaking process. IAB’s member companies are desperate for guidance as they work to comply with CCPA ahead of January 1, 2020.
IAB is currently evaluating the proposed regulations and will provide detailed feedback to the Office of the Attorney General. However, we have initial concerns that further remedy of some of the unintended consequences of CCPA is still needed to help businesses meet their obligations and to empower Californians with more control over their information.
A recent CCPA economic impact assessment, prepared for the Office of the Attorney General, asserts that CCPA could cost companies in California up to $55 billion in initial compliance costs alone. Considering these high costs, it is imperative that implementing regulations provide strong protections while avoiding unnecessary costs to innovation, content development, and general services that could be devastating to small and mid-size California businesses, including potential job losses.”