New Role Builds On Glushko’s Wide-Ranging Experience in Digital Media & Marketing
NEW YORK, NY (March 9, 2016) – Today, the Interactive Advertising Bureau (IAB) announced the promotion of Chris Glushko to Vice President, Marketing. Glushko has worked at IAB for nine years, most recently as Senior Director, Marketing. In that position, he spearheaded internal and external communications efforts with IAB leadership in line with the numerous capabilities of the organization – public policy, mobile, video, professional certification, technical standards, and more. Various marketing campaigns under his supervision have effectively connected with publishers, advertisers, media buyers, ad creatives, technologists, and legislators, as well as consumers who turn to the ad-supported web every day for news, information, and entertainment.
Over the course of his time with the organization, Glushko has played a key role in the marketing and communications programs that have helped drive tremendous growth in membership and IAB conferences and events, as well as triple traffic to IAB web properties. This past October, he launched the new IAB.com, the third website redesign he’s led since joining IAB. He also created the IAB Digital Simplified Program, streamlining digital’s most complex subjects to make them accessible to new members of the industry through video and other formats.
“Chris has shown prowess in creating marketing programs that resonate with the diverse stakeholders across the digital media and marketing landscape,” said David Doty, Executive Vice President and CMO, IAB. “As the interactive advertising arena evolves and expands, Chris’ abilities will prove invaluable to IAB and the industry as a whole.”
“It has been a privilege to work at IAB during this period of tremendous growth for digital advertising,” said Glushko. “I am proud of being a key part of a team that has guided the industry through dramatic shifts and many successes.”
Prior to working at IAB, Chris Glushko served as Manager, Interactive Marketing for Century 21 Real Estate Corporation. In that role, Glushko was responsible for building the company’s interactive marketing and digital advertising capabilities, as well as its CRM strategy and deployment.
Glushko holds a BA in Sociology from Centenary College and resides in Brooklyn, NY, with his wife, Allie Carson, and canine companion, Willis. An avid live music fan, he donates a great deal of his spare time to supporting the Mockingbird Foundation, a nonprofit organization that has granted over $1 million dollars to music education programs for children.
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. It is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. Together, they account for 86 percent of online advertising in the United States. Working with its member companies, the IAB develops technical standards and best practices and fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. The organization is committed to professional development and elevating the knowledge, skills, expertise, and diversity of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the IAB advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, the IAB is headquartered in New York City and has a West Coast office in San Francisco.
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