With over a decade of experience Chris LaSala is a seasoned veteran in the digital media space. As Global Director of Publisher Platforms, Chris currently leads a team that drives global commercialization of Google’s products that help publishers maximize the value of their digital content. Chris has held several previous roles at Google including leading their mobile publisher business development efforts, building a channel program aimed at delivering Google’s advertising solutions to local business and leading Google’s advertising agency strategy.
Prior to joining Google, Chris held the roles of director of business development at Looksmart where he was responsible for developing partnerships for the distribution of LookSmart’s advertising and search solutions, and strategy development consultant at Strategic Decisions Group, where he advised clients in the oil and gas and technology industries on making multi-billion dollar investments. Chris began his career as a public accountant for five years at Coopers & Lybrand. Chris holds a bachelor of science from Boston College and an MBA from Duke University.
1. Why is Google a member of IAB’s Mobile Marketing Center of Excellence?
http://bcove.me/wsr0ong32. Why are you personally working in mobile media? What excites you about this part of the digital world?
http://bcove.me/59752wzn3. Google was an early company to embrace the phrase “Mobile First.” What does being Mobile First mean today, in terms of how you relate to consumers and to advertisers?
http://bcove.me/7zn3l4364. What should be the IAB’s top priority to make mobile a more fruitful medium for marketers over the next 12 months?
http://bcove.me/rwerjcb8
IAB Mobile Center’s Member Spotlight
IAB Mobile Marketing Center of Excellence would not be able to accomplish anything without the amazing and brilliant individuals at member companies who generously share their time, expertise, and insights with us every day. We launched this spotlight to help share these insights with a broader audience, and to thank these individuals for being leaders in the IAB mobile community.