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Frost & Sullivan Announces Their Essential Internet Marketing Strategies

3rd Annual Executive Summit Will be Held at the Mohegan Sun Resort & Casino, CT

New York, NY – May 17, 2002 – Frost & Sullivan’s Third Annual Essential Internet Marketing Strategies Executive Summit will be held at the Mohegan Sun Resort & Casino in Uncasville, Connecticut. The overwhelming response to this event has forced us to secure a larger venue.

Can you afford to let your competition participate and be one step ahead of you with the strategies, tactics, best practices, case studies, competitive intelligence, benchmarking, and market research that will be presented at this Executive Summit?

The Executive Summit is broken down into the parts:

Executive Forum: Sunday & Monday, July 14-15, 2002
General Session: Tuesday & Wednesday, July 16-17, 2002
Intelligent Selling Workshop: Thursday, July 18, 2002

The theme of this Executive Summit is “An Interactive Forum for Senior Marketing Executives Responsible for Integrated Campaign Management.”

Highlights Include:

  • Decide the future of the market with peer exchanges
  • Innovative format providing unparalleled interaction among participants and speakers
  • Real world Internet Marketing business success stories and experiences from industry innovators
  • Executive Forum Scramble Golf Tournament for all skill levels
  • Substantial networking opportunities including cocktail reception, speaker-hosted luncheon roundtables and more
  • Roll-up-your sleeves Executive Forum on Integrated Marketing
  • Campaign Management, July 14-15, 2002
  • Make-it-happen Executive Workshop, Thursday, July 18, 2002

Complete information can be found at

This year’s Executive Summit topics include:

  • Launching Synergistic Marketing Programs Using Online and Offline Media
  • Boosting Internet Marketing ROI Through Effective Market Planning
  • Designing Targeted Internet-based Campaigns for Product Launch and Re-design
  • Internet Marketers and Strategic Account Managers: Managing the Relationship for Heightened Customer Awareness and Profitability
  • Managing Online and Offline Media for Optimum ROI
  • Managing People and Technology to Support Multi-Faceted Marketing Projects
  • Personalization and Message Development Strategies for All Customer Segments
  • Leveraging Continuous Feedback to Manage and Modernize Personalized Internet Marketing Campaigns

For more information, contact:

Erika Brown
Press Manager: Executive Summit Division

IAB Contact:
Marla Nitke IAB