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ANA Partners With DCN To Get Marketers On Transparent Exchange TrustX

John Frelinghuysen, Digital Video Marketing Leader, To Serve As IAB Publisher-In-Residence 1

The Association of National Advertisers (ANA) said it will partner with publisher trade body Digital Content Next (DCN) to encourage marketers to join DCN’s TrustX cooperative exchange, which promises access to viewable, brand-safe and premium inventory from DCN-member publishers.

“The marketplace TrustX and DCN built aligns with the digital supply chain priorities that the ANA has been championing,” said ANA EVP Bill Tucker.

Through the partnership, the ANA is advocating for its members to join a six-month pilot program on the TrustX exchange, which is still in beta. Marketers can join the pilot by reallocating a small portion of their existing media budgets onto TrustX.

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