The Changing TV Experience: Attitudes and Usage Across Multiple Screens

IAB Asks NewFront Sellers: Is Mobile Video and Connected TV Competing with Traditional TV? (4 of 5) 1

April 2015 | IAB released “The Changing TV Experience: Attitudes and Usage Across Multiple Screens,” an in-depth study that explores new ground in the ongoing dramatic shift in consumers’ television viewing habits, and offers marketers insights into reaching audiences as connected TV ownership and multiscreening become more prevalent.

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