The digital advertising sector continues to show tremendous resilience despite the ongoing ramifications of the COVID-19 pandemic. The "IAB Internet Advertising Revenue Report" uses data and information reported directly to PwC Advisory Services LLC (PwC) from companies selling advertising on the internet as well as publicly available corporate data. This report is an essential planning tool to understand the insights behind last year’s digital marketing trends and the outlook for 2021/2022.
Key findings include:
- Q4 2020 provides optimism for the future, reports record high growth
- Video and social media experienced the largest increases year-over-year, taking share from linear TV
- Programmatic revenue grew by nearly 25% in 2020
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