Understanding Mobile Phone Video Usage
The IAB Mobile Phone Video Diaries, conducted by On Device Research, shows that 63 percent of digital video screening on mobile phones does not happen on-the-go, but rather at home. Over a third (36%) of these home-based digital video activities happen in a room where a second screen – a TV, desktop computer or tablet – is also available for viewing purposes. These combined findings point to significant cross-media opportunities for brand marketers, whether tying mobile digital video to live television programming or linking magazine ads to relevant mobile clips.
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