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IAB MIXX Awards 2016 Insights Report: What Works & Why in Digital

Celebrating Groundbreaking Creativity and Technical Innovation
It wasn’t so long ago that digital was the exception in advertising, not the rule. Fast-forward to today and digital is advertising.

The work celebrated at the 2015 IAB MIXX Awards showcases this profound shift in the advertising landscape. For the past 11 years, the IAB MIXX Awards has celebrated the year’s best in interactive advertising—beginning with experimental campaigns that tested out the ABC’s of interactivity, and now, more than a decade later honoring sophisticated campaigns that demonstrate mastery in using both creativity and technology to build deep relationships with users. Today’s winning work, which we call The Master Class, teaches the ecosystem of brands, publishers, agencies, and technology companies how to use . . .


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