This report compiles key slides from IAB research on digital video over 2014 and shows how and why consumers continue to view more digital video of all types. In response to consumers’ increased video streaming, video advertising has grown both in ads streamed and revenue earned. While marketers and advertisers plan to spend more in digital video, they note specific challenges to even further growth. Key findings: The number of videos streamed grew by double digits over the time period examined while video ads grew by triple digits. This is reflective of a larger digital video ad growth trend which shows that video ad revenues have tripled over the past 5 years to reach $2.8B for the full year 2013.
Top reasons users watch . . .
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