Financial Services and Digital Influence Report

Consumer confidence is up and more and more consumers are investing in the market in some way:  Stocks, 401ks, IRAs, bonds or mutual funds. These investors are likely to use a variety of financial services. Moreover, they are planning to open new accounts and to buy or switch insurance. US consumers, especially those invested in the stock market, say that the internet is their top influence after word of mouth in financial service or insurance purchases. This report reveals what consumers are invested in, what their financial and insurance plans are, what services they use, what role traditional and digital media plays in their consumer journey and how these media influence their financial service purchase decisions. Read this report to learn how to reach this . . .