Digital Influence on Financial Services Among Multicultural Audiences

US consumers, especially those invested in the stock market, say that the internet is their top influence after word of mouth in financial service or insurance purchases.  In fact, the internet holds more sway than TV over their financial service purchase decisions.  Multicultural investors are even more influenced by digital media, saying the internet outweighs word of mouth as their #1 influence in insurance and financial service purchases.  Other digital media formats also have greater influence on multicultural consumer investors’ finance purchases.  Read this report to find out how you can reach this lucrative market.

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