More than two-thirds (68%) of marketers and agency executives expect to see their digital video ad budgets increase in the next 12 months, according to the second annual “Digital Content NewFronts: Digital Video Spend Study,” a survey of 305 buy-side professionals conducted by Advertiser Perceptions and IAB. This optimism about the medium comes on the heels of a strong uptick from spring 2013 to spring 2015 in budget allocation to digital video by brand advertisers and media buyers, with the former increasing its commitment to digital video by a whopping 90 percent over that two-year time period.
The release of the survey coincides with the start today . . .
Claim your free account to continue reading.Log In or Create Account
If you have an IAB Portal account, please create a new account on iab.com and we will link to your records.If you have any issues, please contact us. |
