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2018 Full-Year IAB Internet Ad Revenue Report

Digital revenues for full year 2018 surpassed $100 billion for the first time. Internet advertising revenues in the United States totaled $107.5 billion for the full year (“FY”) of 2018, with Q4 2018 accounting for approximately $31.4 billion and Q3 2018 accounting for approximately $26.6 billion. Revenues for FY 2018 increased 21.8% over FY 2017.

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