While mobile’s increasing importance is indisputable, there isn’t necessarily a single consensus answer to the question of “what is mobile?” In order to further understand and monitor how sellers of digital advertising define the term mobile, we asked IAB members to share their definition of and accounting practices for mobile revenue. We conducted a survey in 2012, and released results to IAB members then. We updated that survey in 2014, documenting current practices of 70 sellers of digital advertising.
In 2014:
- 93% considered revenue from smartphones mobilevs. 83% in 2012
- 78 % considered revenue from tablets mobile vs. 73% in 2012
- 16% considered revenue from laptops mobile vs. less than 5% in 2012
- 67% considered revenue . . .
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