Internet advertising revenues (“revenues”) in the United States totaled over $9.6 billion for the full year 2004, with Q3 accounting for $2.3 billion and Q4 totaling nearly $2.7 billion. Internet advertising revenues for the full year of 2004 increased nearly 33 percent over 2003, and exceeded the previous annual revenue record of $8.1 billion in 2000 by 19 percent.
Highlights include:
- Revenues Post Record Results – Internet advertising revenue in the U.S. totaled $2.69 billion in the fourth quarter of 2004, marking the highest ever quarter of revenue reported. Revenues have increased eight of the previous nine quarters. Total revenues for the 2004 fourth quarter increased over 15 percent from the 2004 third-quarter total of $2.33 . . .
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