Internet advertising revenues (“revenues”) in the United States totaled $2.98 billion for the first six months of 2002, with Q1 accounting for $1.52 billion and Q2 totaling $1.46 billion. Internet advertising revenues for the first six months of 2002 declined 21 percent from the same period in 2001.
Highlights include:
- Revenues Decline – revenues totaled slightly under $3.0 billion for the first six months of 2002, a 21 percent decrease over the first six months of 2001. This compares to a decline of 10 percent for cable TV advertising, while advertising for local newspapers and network TV increased 6 percent and 4 percent respectively for the first six months of 2002.
- Diversification in Advertising Formats – Ad banners accounted . . .
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