Display Rising Stars Ad Units

IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising. Please review the technical specifications and email your comments to [email protected] by December 22, 2016.

Read the press release and view all documents and examples here.


Rising Stars ad units tap into the breadth of cutting-edge technology available today, providing new tools that resonate with consumers and serve as powerful vehicles for advertisers. The creative agencies, brand marketers, publishers and other media experts who have contributed to the development of and tremendous surge in the adoption of the IAB Rising Stars have kick-started the next generation of interactive advertising. You can view the Display Rising Stars below and the entire IAB Display Ad Portfolio here.

IAB has updated the Display Rising Stars Guidelines to reference HTML5 ad requirements. You can download the complete 2015 Advertising creative Guidelines for Display & Mobile – updated for HTML5 in PDF or in Excel.

Creative Unit Name: Billboard Filmstrip Portrait Pushdown Sidekick Slider
Initial Dimensions: (WxH in pixels) 970x250

view sample
300x600

view sample viewable window in which total ad size of 300x3000 scrolls (5-300x600 segments)

Please see style guide for details

300x1050

view sample divided into 3 segments

Please see style guide for details

970x90 view sample (optionally 970x66 is offered by some publishers)

Please see style guide for details

300x250
300x600
970x250
view sample
970x90*
view sample
Width of publisher page by height of 90px - Active ad content centered in 970x90

Please see style guide for details

Style Guide Download Style Guide
(.pdf, 2.2 MB)
Download Style Guide
(.pdf, 930 KB)
Download Style Guide
(.pdf, 680 KB)
Download Style Guide
(.pdf, 1.3 MB)
Download Style Guide
(.pdf, 201 KB)
Download Style Guide
(.pdf, 5.5 MB)
Maximum Expanded Dimensions: (WxH in pixels) Initiates in expanded dimensions

Please see style guide for details

Expansion not allowed for this unit Up to 580x460 depending on module. Expansion allowed only after user initiation.

Please see style guide for details

970x415 850x500
(or optional 970x550)
970x550
behind slider bar
Max Initial File Load Size: 200 KB 200 KB 200 KB 200 KB 200 KB 200 KB
Subsequent Max Polite File Load Size: 1 MB 300 KB 350 KB for creative files 300 KB 300 KB 300 KB
Animation / Video Guidelines:
(See video notes below)
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Minimum 24 fps for video

15 sec max length (unlimited user-initiated)

1.1 MB additional file size allowed for host-initiated video

Unlimited file size for user-initiated video
Audio Initiation: Must be user initiated (on click: mute/un-mute); default state is muted Must be user initiated (on click: mute/un-mute); default state is muted Must be user initiated (on click: mute/un-mute); default state is muted Must be user initiated (on click: mute/un-mute); default state is muted Must be user initiated (on click: mute/un-mute); default state is muted Must be user initiated (on click: mute/un-mute); default state is mutedNot to exceed 1/4 size of ad. Only initiated when cursor rests on hotspot for at least 1-sec. Must NOT initiate audio.
Z-Index Range: 0 - 4,999 0 - 4,999 5000 - 1,999,999 0 - 4,999 5000 - 1,999,999 5000 - 1,999,999
Note:
Make sure the z-index of the Slider Bar is higher than those of the page and the Slider Content
Unit-Specific Notes: (See General Ad Requirements below) This ad unit collapses to “Show Ad” text with icon (or 88x31 image), or “Show Ad” text/icon with residual branding in 62x88 px or 196x31 px image.

Publishers: Please see note 6 below.
This ad uses a 300x600 viewable window in which a 5-segment ad of total size 300x3000 scrolls

Modular design may require added user control.

Publishers: Please see note 6 below.
The Portrait is a template for including interactive modular apps. Detailed specs are provided for labeling, application options, and required controls.

Publishers: Please see note 6 below.
Expanding Pushdown ad units "push" page content down rather than expanding over page content. Please see style guide for details on labeling and required controls.

Publishers: Please see note 6 below.
Unit extends to side of page. Please see style guide for details on labeling and required controls.

Publishers: Please see note 6 below.
Use a branding color for the gutter areas while keeping active ad elements in the center 950px. In the Slider Content, use a branding color for the bottom 90px while keeping active ad elements in the top 460px.

The Slider Bar is anchored to the bottom and will be pushed up by any horizontal scroll bars. Click or rollover initiates slider content. Must contain "Close X" in expanded slider bar and in slider content.

Publishers: Please see note 6 below.
Minimum Required Controls: Close X collapses ad 100% when clicked, with “show ad” button available that expands ad upon click.

Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Video must include:

Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Video must include:

Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Expanding modules must include “Close X” in expanded mode

Other controls dependent on applications used. See style guide for control details, styles and specifications.

close button on expanded pushdown, initiated by click

Uninitiated expanded panel closes automatically and collapsed ad provides expand button that can be initiated with a click

Video must include:
Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)Other controls dependent on modules used. See style guide for control details, styles and specifications

Close X on expanded Sidekick that closes and returns user to publisher page content

User-initiated expand control in the in-page display unit “slides” page content to the left

Video must include:
Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

Click or rollover initiates slider content.

Must contain “Close X” in expanded slider bar and in slider content.

Video must include:
Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)

view sample

Download Style Guide (.pdf, 930 KB)

view sample

Download Style Guide (.pdf, 680 KB)

view sample

Download Style Guide (.pdf, 1.3 MB)

view sample

Download Style Guide
(.pdf, 201 KB)

view sample

Download Style Guide (.pdf, 201 KB)

view sample

Download Style Guide
(.pdf, 5.5 MB)

Guidelines last updated: 09/29/2015

Abbreviations: px = pixel and sec = seconds

General Ad Requirements (Apply to all ads):

Interest-Based Advertising (IBA): Include IBA self-regulation controls for ads using behavioral targeting (5 KB max file size).
Audio: Must be user-initiated. To allow for audio initiation in videos without player controls, a control may be included for user to initiate audio.
Hotspot: Not to exceed 1/4 size of ad. Initiated when cursor rests on hotspot for at least 1 sec. Must NOT initiate audio.
Defining ad space: Ad unit content must be clearly distinguishable from normal webpage content (ad unit must have clearly defined borders and not be confused with normal page content).
Max CPU: ad not to exceed 30% CPU usage during host-initiated execution.
Submission lead time: Minimum lead time for ad file submission is 6 days before campaign start.
Max number of host-initiated file requests: ad not to exceed 15 file requests during initial file load and host-initiated subload. Unlimited file requests allowed after user-interaction.

General Notes:

1. File weight calculation: All files for the ad (.html, .js, .css, images, etc.) must be included as part of the maximum file weight calculation for all file load limits. Shared libraries are also included as part of the file weight calculation unless otherwise expempted (see note 5). File weights are calculated after files have been compressed into gzip format (see note 7).
2. Initial file load: Includes all assets and files necessary for completing first visual display of the Ad.
3. Host-initiated subload: where allowed, additional files may load one second after the browser domContentLoadedEventEnd event. The ad should be able to "listen" for the browser domContentLoadedEventEnd event before subsequent files beyond the initial max file size may be loaded.
4. User-initiated file size: Ads that allow additional file size for host-initiated subload also allow for unlimited file load after user-initiated interaction. User initiation is the willful act of a user to engage with an ad. Users may interact by clicking or tapping the ad, and/or rolling over an ad (or a portion of an ad).
5. Shared Libraries: Publishers are encouraged to approve the use of shared libraries for HTML5 ads and exempt them from the ad's file weight calculation. As part of the publisher's certification process, both the shared libraries and their sources must be approved before any shared libraries may be exempted from the ad's file weight.
6. Rising Star display: Rising Stars ad units are designed to be the only rich media ad unit displayed on a webpage. Because of increased file load size, displaying a Rising Stars ad unit with any other rich media unit may compromise page-load performance. Other non-rich media ads should display without compromising performance.
7. Ad file compression: Ads should be compressed before being served to a site. The most universally compatible format for file compression in transit over the Internet is gzip.
8. Rising Star Style Guides: Please reference these updated guidelines for file sizes, and any references to Flash should be disregarded and replaced with HTML5.

Video Notes:

Required for ads with video: Video may omit controls until user initiates interaction. Upon user interaction, video controls must include Play, Pause, Mute or volume control to zero (0) output for videos that expand out of initial ad upon interaction. For auto play videos that play in banner only Mute or volume control to zero(0) is required.
HTML5 video controls: To improve performance and reduce file size, use control attributes in the HTML5 video tag for controls instead of providing custom assets for displaying controls.
Adaptive bitrate streaming: HTML5 does not support streaming video, but it can simulate a streaming experience using adaptive bitrate streaming technologies such as HLS and MPEG-DASH. Formatting files for adaptive bitrate streaming enables a smoother viewer experience. Adaptive bitrate streaming uses short fragments (2-3 seconds) of the video at different quality levels and stores them in a playlist file such as M3U8. During playback, the player detects bandwidth at the start of each fragment and plays the fragment at the quality level best suited to the bandwidth and player environment. Common protocols for adaptive bitrate streaming include HTTP Live Streaming (HLS) in the US and MPEG-DASH in the EU.
Video codec: Use MPEG-4 (MP4) file formats for H.264-encoded video for a more seamless delivery across devices. The H.264 codec should use a Baseline profile to allow for more diverse execution in systems that range from a cellular connection on a mobile screen to a high-speed cable connection on an HTTP-connect TV screen. For audio, AAC is more widely supported (PCM audio is unsupported in Flash players).
Video format: At a minimum, the MP4/H.264 file format should be provided, but alternate files using formats such as WebM and VP8 may also be submitted.
The MOOV atom: Use the web-optimized setting when encoding the MP4 file, which sets the MOOV (movie) atom at the start of the file.

HTML5 Note: HTML5 introduces new options for developing ads. The IAB has developed an "HTML5 for Digital Advertising" guide to help ad designers provide ads in HTML5 unit that will perform more successfully across the display advertising ecosystem. Please review this document and adopt its recommendations to help improve HTML5 ad performance in the industry.