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IAB released a complete overhaul of the IAB Standard Ad Unit Portfolio, for public comment, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.
Please review the technical specifications and email your comments to [email protected] by December 22, 2016.
Read the press release and view all documents and examples here.
The IAB Digital Video Rising Stars are a key addition to the larger IAB Rising Stars initiative, which seeks to create new canvasses for brand advertising on digital platforms, including display and mobile ads. Once a Rising Stars unit has been selected, it will go through a testing process and, with success, be inducted into the IAB Standard Advertising Unit Portfolio, the definitive standards for the digital advertising industry.
The winning Digital Video Rising Star in-stream and linear interactive digital video ad product concepts are:
Winning submitters included CBS Interactive, Celtra, DG MediaMind, DoubleClick, Innovid, Jivox, Microsoft, Mixpo, Spongecell, Tremor Video, Yahoo! and YuMe. These winning companies will now collaborate with IAB, the Agency Working Group and digital video ad operations experts over the next 90-120 days to create detailed specifications for the units to run across screens and players.
However, a buffer around the Full Player Ad Component may be used to allow for player infringement and for optimal creative rendering in uncommon player sizes.
However, a buffer around the Full Player Ad Component should be used to allow for elements native to the Digital Video Player (such as floating controls) and/or for optimal creative rendering in uncommon player sizes.
However, a buffer may be used to allow for player infringement and/or for optimal creative rendering in uncommon player.
Expanded Ad Components that are not full player may be of any size and shape based on the creative design choice.
However, a buffer area around the Full Player Ad Component should be used to allow for elements native to the Digital Video Player (such as floating ad controls) and/or for optimal creative rendering in uncommon player sizes.
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