As it becomes increasingly challenging to reach today’s consumer in the fragmented media landscape, the effectiveness of Digital Out-of-Home (DOOH) advertising has become more significant to brand marketers. While out-of-home is one of the original advertising mediums, digital advancements are continually introduced to give consumers the dynamic interactivity, social connectivity, and relevant local brand messaging they value, in real time, driven by data that fosters authenticity. Buyers utilize familiar data-driven capabilities to increase efficiency for marketers to reach their customers at the right time in the right place.
DOOH refers to ads, content, and video showcased outside the home. The message delivery is supported by rich and dynamic digital technology, maximized with real-time capabilities to target consumers on-the-go. DOOH encompasses a variety of screen shapes, sizes, and levels of interactivity.
This guide represents the diverse ecosystem of Digital Out-of-Home.