State of Data Town Hall: Data Clean Rooms

Maurice Barron is Senior Vice President, Data and Platform Solutions, at Zenith-New York, where he oversees data and technical strategy. Maurice is responsible for leading a team of experts to deliver better marketing decisions using data and providing expertise in how data can help impact a client’s business. Prior to joining Zenith, Maurice was Director of Solution Engineering at Tapad, a marketing technology firm. Maurice and his team were responsible for supporting Tapad’s media and DSP business across the US. He was also part of the Tapad team who built Tapads TV pulse product offering, which tied traditional linear television advertisements through traditional broadcast campaigns to digital marketing efforts. Maurice also held senior product roles at both Usablenet, a mobile and multi-channel experience tech company and Borderfree, a global expansion partner for retailers.

Maurice is originally from Waterford in the south-east of Ireland and moved to New York in 2005 after finishing a Masters Degree in Electronic Commerce & Business and an Undergraduate Degree in Commerce at University College Cork. Maurice is also one of the founders and current president of the Manhattan Gaels, Manhattan’s first Gaelic football team. He is also a board member of New York Digital Irish whose goal is to connect the Digital Irish community globally and to promote the expansion of Irish startups.

Chris Bruderle brings over 25 years of experience in Data/Web Analytics and Media Market Research at premium Digital and Muti-Platform web publishers including The Daily Beast, Martha Stewart Living Omnimedia, Conde Nast Publications and This Old House Ventures.

Before working at IAB where he leads research-based thought leadership initiatives, Chris was most recently VP, Analytics & Research at The Daily Beast where he spent nearly 7 years and was responsible for the tracking, analysis and reporting of The Daily Beast’s O&O site and off-platform data/analytics for Senior/Corporate Management, Editorial, Advertising Sales, Product/Engineering, Audience/Business Development, Social Media and PR. He established the company-wide Editorial Analytics and Advertising Sales data and research stacks which included, among others, Google Analytics, Parse.ly, Krux DMP, Optimizely, comScore, Kantar, Samba, Newswhip, Crowd Tangle, Buzzsumo, and CrazyEgg.

Prior to The Daily Beast, Chris spent 5 years as Associate and Acting Director at Martha Stewart Living Omnimedia where he directed the correspondence and development of all research-based strategies supporting the Advertising Sales and Marketing staffs of each of the MSLO media brands and platforms across digital, mobile/tablet, TV, print and radio. Chris has also held marketing and market research positions at Conde Nast and Time Inc.

Chris started his career at BBDO as an Assistant Media Planner where he most notably completed the “Media Training Program”.

Jeffrey Bustos is the VP, MAD+Commerce (Measurement Addressability Data) at the IAB where he develops industry standards and guides for measurement and addressability solutions to enable revenue growth, efficiency, and scale with a focus in Retail Media Networks, Video / Advanced Television, and Privacy Enhancing Technology. Key projects include: Categorization & Definitions Buyers Guide for Retail Media, Data Clean Rooms and Privacy Preserving Solutions Research, and Attention & Engagement Metrics Standards. Previously Jeffrey worked at GroupM where he led Data & Audience Strategy for eCommerce clients, consulting them on cookieless solutions, audience strategy & activation, and data taxonomy & identity resolution for CDP and Data Clean Room activations.

I have been immersed in a data driven world of Clean Rooms for the last 3 years with Habu and worked in a Data Management Platform, Krux which was acquired by Salesforce prior to that. The former part of my career was with big media companies like Microsoft and Facebook. All of this is with a client facing view helping large publishers and marketers succeed with their data initiatives, technologies and practices.

Dana McGraw is Senior Vice President, Audience Modeling & Data Science, Disney Advertising. In this role, McGraw oversees groups responsible for data science, analytics and audience modeling – in addition to attribution, advertiser performance and insights. She leads data science and advanced analytics for advertising sales, covering Disney’s portfolio of linear, streaming, digital and social properties.

Prior to joining The Walt Disney Company, McGraw held several posts within Yahoo!’s Media Group, including Head of Global Product Strategy, Yahoo! Sports. She was directly responsible for strategy for Yahoo! Sports Americas in the United States, Canada and Latin America, while coordinating product strategy efforts in other global markets, in addition to overseeing analytics across multiple Yahoo! properties.

Previously, McGraw held analytics roles at leading interactive agencies and coached college basketball for seven years. She holds a Bachelor of Art’s degree in philosophy from Loyola University in New Orleans, and a Master of Business Administration (MBA) from Baylor University.

Sam Shapiro-Kline, Director of Growth, TransUnion Marketing Solutions: Sam Shapiro-Kline is the Director of Growth for TransUnion’s Identity and Data Collaboration solutions. With a focus on data-driven and people-centric marketing, he leads go-to-market for the solutions of the combined TransUnion and Neustar Marketing businesses which help marketers understand their customers, build effective audiences, and collaborate with partners. Previously, Sam led strategy for Neustar Marketing Solutions, and served on the corporate strategy team for Neustar. He began his career working in management consulting at Avascent.

As SVP of Global Solutions Consulting, Jess Simpson leads Publicis Groupe’s Data, Tech and Consent Practice, where she works across all regions and agencies to bring privacy, cloud, data and tech strategies and solutions, as well as privacy design experiences to Publicis Groupe clients.

With over 18 years of experience, Simpson is an industry veteran, previously spearheading the development of global data, technology and platform solutions for Fortune 500 clients on both the vendor and agency side.