OverviewCTV viewing has increased dramatically since the nationwide shelter-at-home order began in March. According to Nielsen, during the week of March 16, consumers watched over 156 billion minutes of streaming content — double what it was that same week last year. It’s important we understand where we are in this moment and how we can advance the growth of the converging television and digital video marketplace. During this town hall for IAB’s Tele://Vision initiative, join a core g... Read More
What’s the most important thing buyers are asking for and looking to achieve with CTV advertising?
What’s the biggest gap in CTV advertising?
What are some of the solutions that exist right now (or are coming soon) that make it easier for buyers of CTV?