Town Hall - Remote

Prove It to Move It: Making the Case for CTV

IAB Digital Video Center of Excellence Town Hall
Jun 11 2020 / 3:00 pm – 4:00 pm EST

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      Overview

      CTV viewing has increased dramatically since the nationwide shelter-at-home order began in March. According to Nielsen, during the week of March 16, consumers watched over 156 billion minutes of streaming content — double what it was that same week last year. It’s important we understand where we are in this moment and how we can advance the growth of the converging television and digital video marketplace. During this town hall for IAB’s Tele://Vision initiative, join a core g... Read More
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