Webinar -

Measuring What Matters in CTV

Sep 20, 2023 / 3:00 pm – 4:00 pm EST

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      The CTV measurement space is in flux, as multiple vendors vie for advertisers and as publishers’ businesses and audiences continue to shift toward streaming. The IAB Media Center will lead a deeper conversation on critical areas in this space with a webinar series.

      This webinar will highlight key solutions in CTV measurement as it relates to audience and privacy-centric measurement, with POVs and solutions from agency buyer discussions, platforms, and AdTech.

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