Legal Issues Regarding Influencer Marketing

A veteran of high-profile representations in the digital advertising, media, and entertainment sectors, Matt brings a proven track record to his work for a broad range of clients.

Matt has represented clients in copyright, trademark, trade secret, and right-of-publicity matters—with a particular emphasis on how new and emerging technologies are disrupting traditional businesses—in the following sectors:

* Blockchain and Cryptocurrencies
* Software (SaaS, PaaS, development, services)
* Big data
* Social media
* Advertising, financial, and education technology
* Media and entertainment
* Life sciences
* Retail (online and brick and mortar)
* Beauty and fashion
* Food and beverage
* Government contracting
* Investment management

His work also includes counseling clients on information privacy and data security issues (including the California Consumer Privacy Act [CCPA]), cybersquatting, domain name disputes, and technology licensing. He represents The Estée Lauder Companies Inc. in connection with various investments and acquisitions, with a particular emphasis on intellectual property and right-of-publicity issues. He also represents News Corp. in connection with its digital advertising initiatives, and regularly drafts and negotiates endorsement, sponsorship, and personal appearance deals for athletes, celebrities, and major brands.

During his time as a litigator, Matt handled various entertainment, intellectual property, false advertising, right-of-publicity, and privacy disputes, including defending a copyright infringement suit filed by the Estate of Frank Zappa and assisting in the successful defense of David Chase in connection with The Sopranos.

Prior to joining Lowenstein, Matt worked for the Department of the Army, negotiating and drafting multi-million dollar procurements for communications and electronics equipment and related services, with an expertise with the FAR, DFARS, and AFARS.

BBryan Sterba practices at the intersection of law and technology, with a particular focus on tech-based companies, M&A and venture capital transactions, negotiating licensing and services agreements, IP transfers, carve-out transactions, as well as media and advertising work.

With the rapid pace of technology adoption in various industries, Bryan advises clients on how to leverage emerging technologies to achieve their business objectives. He has a deep understanding of Large Language Models, Artificial Intelligence (AI), open source software, and Data Scraping, which enables him to communicate effectively with tech-savvy clients and practitioners outside the realm of typical legalese.

Bryan’s extensive knowledge of technology and the law enables him to provide clients with powerful insight to anticipate and prepare for the likely concerns of counterparties in any transaction. He has a proven track record of achieving successful outcomes and loves counseling clients through negotiations with buyers, sellers, vendors, customers, and partners.

Aside from tackling novel issues with the latest technologies, Bryan also provides grounded legal advice for day-to-day intellectual property and commercial contract matters. He is known for his ability to break down complex legal concepts into understandable and relatable explanations, which his clients appreciate.

A significant portion of Bryan’s practice is focused on M&A matters, including complex carve-out transactions for private equity and strategic purchasers. He works diligently with clients on the full range of intellectual property issues that arise in these transactions, as well as transition service agreements to ensure a seamless changeover at closing.

Bryan is always focused on delivering practical results that align with his clients’ business objectives, whether he’s negotiating a licensing agreement or counseling a client on best practices for data scraping. His commitment to providing high-quality counsel at the intersection of law and technology has earned him a reputation as a trusted advisor in his field.