Although the Metaverse is relatively nascent and is still being built (and defined), experts predict exponential growth in the coming years. McKinsey & Company estimates that by 2030 the value of the Metaverse could reach approximately $5 trillion.
Aside from gaming, one of the first and most significant use cases for the Metaverse has been marketing & advertising. In this training, attendees will learn what the Metaverse is and is not, emerging marketing & advertising trends in the Metaverse, and the most significant business, regulatory, and legal issues involved with marketing in the Metaverse.
Light Lunch will be provided for in-person attendees.