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This working group will convene to create a document that outlines how publishers are using influencer marketing tactics to both build their editorial brand and to engage the right audience on their platforms. The group, co-chaired by Refinery29, LA Times, Cox Communications and Forbes. The kick-off meeting is June 29 and the goal of this meeting is to prepare an outline for the document.
– The working group is open to IAB members who are publishers or any company that works with publishers on influencer marketing initiatives from execution to data/analysis.
RSVP to here to join this Working Group. A separate invitation will follow for the June 28 meeting after you join the group.
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