Committee & Council - New York, NY

IAB 2019 DOOH Town Hall: Audience Data and Market Attribution Research

Apr 24 2019 / 5:00 pm 8:00 pm EST

This event is for IAB Members only.

      Overview

      From Theory to Practice: Getting programmatic DOOH into Mainstream Buying

      Our panel of industry experts weigh-in the newly released PWC and IAB research and the opportunities and challenges they see as programmatic DOOH starts to move into mainstream programmatic trading practices.

      PwC, in conjunction with the IAB and Broadsign, conducted a five-nation global Digital Out-Of-Home (DOOH) benchmarking study. We will host a Town Hall Wednesday, April 24th announcing the results for the United States and Canada.

      Join us in the IAB AdLab from 5-8 pm for cocktails, conversation and a lively discussion with industry experts about this exciting research initiative.

      IAB 2019 DOOH Town Hall: Audience Data and Market Attribution Research 1