From Theory to Practice: Getting programmatic DOOH into Mainstream Buying
Our panel of industry experts weigh-in the newly released PWC and IAB research and the opportunities and challenges they see as programmatic DOOH starts to move into mainstream programmatic trading practices.
PwC, in conjunction with the IAB and Broadsign, conducted a five-nation global Digital Out-Of-Home (DOOH) benchmarking study. We will host a Town Hall Wednesday, April 24th announcing the results for the United States and Canada.
Join us in the IAB AdLab from 5-8 pm for cocktails, conversation and a lively discussion with industry experts about this exciting research initiative.