Overview
As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and efficiently.
This event focuses on how HTML5 creative platforms can help address following:
How HTML5 does more
Speed with HTML5 development to address development for cross dev... Read More
As more and more networks and platforms transition to HTML5, operational efficiency for building and delivering is a priority for the industry. At the same time HTML5 poses challenges and opportunities for building better ads. HTML5 creative platforms can help advertisers build, optimize, and package the ads quickly and efficiently.
This event focuses on how HTML5 creative platforms can help address following:
- How HTML5 does more
- Speed with HTML5 development to address development for cross device, responsive ads, and quickly add features to ad creative
- Personalization with HTML5
- Platform advantages like guideline compliance and click tag management
The event will be a hands on showcase of platform capabilities from:
- Jivox
- Celtra
- Spongecell
- Flexitive
Suggested Audience: Operations leadership at agencies, ad tech vendors, designers and developers of ads, ad operations.
Cocktail networking session to follow.
